Last Updated on October 8, 2026 by Ayoko Ahite

It began as a rivalry between two rap giants: Kendrick Lamar and Drake. Although they collaborated early in their careers, their relationship gradually shifted toward competition. A defining moment came in 2013, when Kendrick named Drake among several rappers he wanted to outdo on Big Sean’s “Control.” Kendrick later described the verse as friendly competition.

By 2024, that competition had exploded into a highly publicized rap battle, with fans dissecting every release and choosing sides. Both artists delivered deeply personal attacks and serious, unproven allegations against each other. But for me, one song settled the musical showdown: “Not Like Us.”

With its infectious beat, direct delivery, and unforgettable chorus, Kendrick turned a diss track into an anthem. The song’s appeal extended far beyond the feud. I lost count of how often I heard it blasting from nearby cars while waiting at red lights. To me, it became the soundtrack of 2024.

That September, Kendrick was announced as the headliner for the 2025 Super Bowl halftime show, adding another milestone to his extraordinary year.

He also dominated the 2024 BET Hip Hop Awards, taking home eight wins. “Not Like Us” earned Song of the Year, Best Hip Hop Video, and Impact Track. Kendrick took home Hip Hop Artist of the Year and Lyricist of the Year, and shared Video Director of the Year with Dave Free. His appearance on Future and Metro Boomin’s “Like That” also earned Best Collaboration and Sweet 16: Best Featured Verse.

Looking back at 2024, it is hard to separate the year in hip-hop from Kendrick and Drake’s battle and the song that turned their rivalry into a cultural moment.