Under the leadership of Richard Saghian, the founder and CEO of the trendy fast-fashion brand Fashion Nova, the brand has grown exponentially since its creation in 2006. Because of the variety of stylish clothing it offers, Fashion Nova has become one of young people’s most loved ready-to-wear brands. To continue selling the dream and keep its core customers despite all the competition, Fashion Nova cooperates with the biggest celebrities and influencers worldwide and posts on the most popular Instagram blogs.

Although those marketing tactics already give the brand a good image, the latest upgrade raises the bar. Fashion Nova spent $118 million in an all-cash deal to buy a 175,000-square-foot luxurious and eye-catching Beverly Hills building to become its new headquarters for more than 500 employees.

Saghian commented on the location of the new headquarters: “Most of our celebrity partners, influencers, and employees live and work around Beverly Hills.” Plus, it’s close to where I live, and I think it’s great for the brand.

Beverly Hill is where the dream is. It is already home to many big brands and retailers, and Fashion Nova’s addition is the cherry on top.